LBi appoints Paolo Yuvienco as Global Chief Technology Officer

STOCKHOLM, THE NETHERLANDS–(Marketwire – Jan 28, 2013) -

- newly created role will drive LBi’s global blend of creativity and technology

Global marketing and technology agency LBi has appointed Paolo Yuvienco as its Global Chief Technology Officer, with responsibility for developing and leading a unified technology strategy in key international territories.

The newly created role will see Yuvienco work alongside LBi’s global heads of Strategy, Creative, User Experience and Media to implement a group-wide strategy bringing together LBi’s creative innovation, technical expertise and IP toolset to deliver ground-breaking engagements for global clients including Cola-Cola, Johnson & Johnson and Sony Mobile.

Yuvienco joined LBi in 2004 and was appointed as Director of Technology three and a half years ago. He brings 16 years of technical implementation, architecture and strategic planning experience to the Global Chief Technology Officer role, having held senior positions at AT&T Labs, as well as being instrumental in a string of telecoms-focused start-ups.

Yuvienco will be based in LBi’s New York office and will report to Global Chief Executive Luke Taylor, who said: “We are particularly excited by the opportunity to converge bought, owned and earned media thinking and integrate creative innovation, new tools and IP into a better blended mix. I’m delighted that Paolo will be at the forefront of this evolution as we look to target more ambitious client engagements around the world.”

Paolo Yuvienco, Global Chief Technology Officer at LBi, added: “While technology has always been part of the DNA at LBi, this is the first time that it will be led from a global perspective. Being appointed Global Chief Technology Officer is fantastic opportunity for me to further develop the unique fusion of technology and creativity which differentiates LBi from its competitive set and ensures we are building business value for our clients.”

About LBi

LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what’s next for their business – and then we take them there. We define and execute transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com and Virgin Atlantic. Across our 32 offices in 17 countries, there are more than 2,200 digital specialists collaborating with brands to enrich people’s lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it’s the reason why all types of organisations – from famous global businesses to disruptive start-ups – choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them.

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: LBi International N.V. via Thomson Reuters ONE [HUG#1673647]

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S&P 500 dips after rally, but Apple lifts Nasdaq

NEW YORK (Reuters) - The Standard & Poor's 500 edged lower on Monday as a four-week rally stalled, while a rebound in Apple shares helped buoy the Nasdaq.

Caterpillar shares helped cap losses in the Dow industrials after the heavy equipment maker's outlook eased investors' fears about an economic slowdown in China. Caterpillar's shares rose 2.1 percent to $97.61.

The S&P 500 is coming off a streak of eight sessions of gains, the longest in eight years. On Friday, the major U.S. stock indexes closed a fourth straight week of gains with the S&P 500 ending the session above 1,500 for the first time in more than five years.

The rally has left the market vulnerable to a short-term pullback of up to 3 percent in the S&P 500 as bullish sentiment continues to rise, according to Richard Ross, Auerbach Grayson's global technical strategist.

"Still," Ross said, "we have a lot of momentum and nice seasonality, and technicals support the long-term bull market."

Data on Monday pointed to growing economic momentum as companies sensed improved consumer demand.

Thomson Reuters data showed that of the 150 companies in the S&P 500 that have reported earnings so far, 67.3 percent have beaten analysts' expectations. Since 1994, 62 percent of companies have topped expectations, while the average over the past four quarters stands at 65 percent.

The Dow Jones industrial average <.dji> rose 4.34 points, or 0.03 percent, to 13,900.32.. The S&P 500 <.spx> shed 0.19 of a point, or 0.01 percent, to 1,502.77. The Nasdaq Composite <.ixic> added 11.40 points, or 0.36 percent, to 3,161.11.

Bargain hunters lifted Apple after the tech giant's stock dropped 14.4 percent in the previous two sessions. With Apple's stock up 2.8 percent at $452, the iPad and iPhone maker regained the title as the largest U.S. company by market capitalization as Exxon Mobil fell 0.9 percent to $90.90 and slipped back to second place.

"I think there is more downside in Apple if you did get a broad market pullback," Auerbach Grayson's Ross said.

"I'd be patient unless you're a trader. It might not be the most attractive entry point."

U.S. durable goods orders jumped 4.6 percent in December, a pace that far outstripped expectations for a rise of 1.8 percent. Pending home sales unexpectedly dropped 4.3 percent. Analysts were looking for an increase of 0.3 percent.

Equities have gained support from a recent agreement in Washington to extend the government's borrowing power. On Monday, Fitch Ratings said that agreement removed the near-term risk to the country's 'AAA' rating.

Hess Corp shares shot up 5.7 percent to $62.27 after the company said it would exit its refining business, freeing up to $1 billion of capital. Separately, hedge fund Elliott Associates is looking for approval to buy about $800 million more in Hess stock.

Keryx Biopharmaceuticals Inc said a late-stage trial of its experimental kidney disease drug met the main study goal, and its shares soared nearly 60 percent to $5.45.

(Editing by Jan Paschal)

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Tiger headed toward another win at Torrey

SAN DIEGO (AP) — The Pacific air was so cold at the end of a 10-hour day at Torrey Pines that Tiger Woods thrust both hands in the front pockets of his rain pants as he walked off the course at the Farmers Insurance Open.

It was a fitting image. Woods made a marathon day look like he was out for a stroll.

Staked to a two-shot lead going into the third round of this fog-delayed tournament, Woods drove the ball where he was aiming and was hardly ever out of position. Even with a bogey on the final hole — the easiest on the back nine — Woods still had a 3-under 69 and expanded his lead by two shots.

In the seven holes he played in the fourth round later Sunday afternoon, Woods hit the ball all over the course and still made three birdies to add two more strokes to his lead.

Thanks to the fog that wiped out an entire day of golf on Saturday, the Farmers Insurance Open didn't stand a chance of finishing on Sunday.

Woods just made it look like it was over.

He had a six-shot lead with 11 holes to play going into the conclusion of the final round on Monday. The two guys chasing him were Brandt Snedeker, the defending champion, and Nick Watney, who won at Torrey Pines in 2008. Neither was waving a white flag. Both understood how much the odds were stacked against them.

"I've got a guy at the top of the leaderboard that doesn't like giving up leads," Snedeker said. "So I have to go catch him."

"All we can do tomorrow is go out and try to make him think about it a little bit and see what happens," Watney said.

And then there was Erik Compton, a two-time heart transplant recipient who had a birdie-eagle finish in the third round that put him in third place through 54 holes, still five shots behind Woods. Someone asked Compton about trying to chase Woods. He laughed.

"I'm trying to chase myself," he said.

Woods was at 17-under par for the tournament, and more than just a six-shot lead was in his corner.

He finished the third round at 14-under 202, making it the 16th time on the PGA Tour that he had at least a four-shot lead going into the final round. His record on the PGA Tour with the outright lead after 54 holes is 38-2, the exceptions being Ed Fiori in 1996 when Woods was a 20-year-old rookie and Y.E. Yang in the 2009 PGA Championship.

Woods attributed his big lead to the "whole package."

"I've driven the ball well, I've hit my irons well, and I've chipped and putted well," he said. "Well, I've hit good putts. They all haven't gone in."

Woods has a good history of Monday finishes, starting with Torrey Pines. It was on this course along the coast north of La Jolla that Woods won a 19-hole playoff against Rocco Mediate to capture the 2008 U.S. Open for his 14th major.

He also won the Pebble Beach National Pro-Am on a Monday in 2000 when he rallied from seven shots behind with seven holes to play. He won his lone title in The Players Championship on a Monday, along with a five-shot win in the Memorial in 2000, and a scheduled Monday finish in the Deutsche Bank Championship outside Boston.

Woods even gets to sleep in.

A Monday finish because of weather typically resumes in the morning so players can get to the next tournament. CBS Sports, however, decided it wanted to televise the conclusion, and so play won't begin until 2 p.m. EST. That decision might have been based on Woods being headed toward victory — just a hunch.

Woods already has won seven times at Torrey Pines, including the U.S. Open. That matches his PGA Tour record at Bay Hill and Firestone (Sam Snead won the Greensboro Open eight times, four each on a different course).

The tournament isn't over, and Woods doesn't see it that way.

"I've got to continue with executing my game plan. That's the idea," he said. "I've got 11 holes to play, and I've got to play them well."

He seized control with his 69 in the third round that gave him a four-shot lead, and he might have put this away in the two hours he played before darkness stopped play.

He badly missed the first fairway to the left, but had a gap through the Torrey pines to the green and had a two-putt par. He missed his next shot so far to the left that the ball wound up in the first cut of the adjacent sixth fairway. He still managed a simple up-and-down for par.

After a 10-foot birdie on the par-3 third, Woods couldn't afford to go left off the tee again because of the PGA Tour's largest water hazard — the Pacific Ocean. So he went miles right, beyond a cart path, a tree blocking his way to the green. He hit a cut shot that came up safely short of the green, and then chipped in from 40 feet for birdie.

"I was able to play those holes in 2-under par," Woods said. "And then I hit three great drives right in a row."

One of them wasn't that great — it was in the right rough, the ball so buried that from 214 yards that Woods hit a 5-wood. It scooted down the fairway and onto the green, setting up a two-putt birdie the stretched his lead to six shots. And after another good drive, the horn sounded to stop play. Because it was due to weather, Woods was able to finish the hole, and he two-putted for par.

Eleven holes on Monday were all that were keeping him from his 75th career win on the PGA Tour, and delivering a message to the rest of golf that there could be more of this to follow no matter what the golf course.

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Why haven't we learned from fires?

STORY HIGHLIGHTS

• Pyrotechnics, overcrowding, poor exits have contributed to tragic fires in recent years


• You would think the world would have learned from past incidents, John Barylick says


• Concertgoers have to be their own fire marshals, he says

Editor's note: John Barylick, author of "Killer Show," a book on the 2003 Station nightclub fire in Rhode Island, is an attorney who represented victims in wrongful death and personal injury cases arising from the fire.

(CNN) -- Sunday morning we awoke to breaking news of another tragic nightclub fire, this time in Brazil. At last report the death toll exceeded 230.

This tragedy is not without precedent. Next month will mark the 10th anniversary of a similar nightclub fire in Rhode Island. At this sad time, it's appropriate to reflect on what we've learned from club fires -- and what we haven't.

Rhode Island's Station nightclub fire of 2003, in which 100 concertgoers lost their lives, began when fireworks set off by Great White, an 80s heavy metal band, ignited flammable packing foam on the club's walls.

Deadly blazes: Nightclub tragedies in recent history

John Barylick

Panicked patrons stampeded toward the club's main exit, and a fatal pileup ensued. Contributing to the tragedy were illegal use of pyrotechnics, overcrowding and a wall covering that would have failed even the most rudimentary flammability tests.

Video images of the Station fire were broadcast worldwide: A concert begins; the crowd's mood changes from merry, to curious, to concerned, to horrified -- in less than a minute. You'd think the world would have learned from it. You would be wrong.

The following year, the Republica Cromanon nightclub in Argentina went up in flames, killing 194 people. The club was made to hold about 1,000 people, but it was estimated that more than 3,000 fans were packed inside the night of the fire, which began when fans began lighting flares that caught the roof on fire.

Echoes of the past: Rhode Island victims 'can't help but watch'

Then, in January 2009, at least 64 New Year's revelers lost their lives in a nightclub in Bangkok, Thailand, after fire ignited its ceiling. Many were crushed in a rush to get out of the club. In December of that same year, a fire in a Russian nightclub, ignited by pyrotechnics, killed 156 people. Overcrowding, poor exits, and indoor fireworks all played roles in these tragedies; yet no one bothered to learn from mistakes of the past.

While responsibility for concert disasters unquestionably lies with venue operators, performers and promoters, ultimately, we, as patrons of clubs and concerts, can enhance our own safety by taking a few simple steps. The National Fire Protection Association urges concertgoers to:

• Be observant. Is the concert venue rundown or well-maintained? Does the staff look well-trained?

• As you proceed to your seat, observe how long the process takes. Could you reverse it in a hurry? Do you pass through pinch points? Is furniture in the way?

• Once seated, take note of the nearest exit. (In an emergency, most people try to exit by the door they entered, which is usually not the closest, and is always overcrowded.) Then, share the location of that nearest exit with your entire party. Agree that at the first sign of trouble, you will all proceed to it without delay.

• Once the show begins, remain vigilant. If you think there's a problem, LEAVE IMMEDIATELY. Do not stay to "get your money's worth" despite concerns about safety. Do not remain to locate that jacket or bag you placed somewhere. No concert is worth your life. Better to read about an incident the next day than be counted as one of its statistics.

Read more: How to protect yourself in a crowd

To be sure, all fire codes must be vigorously enforced, and club and concert hall operators must be held to the highest standards. A first step is banning indoor pyrotechnics in all but the largest, stadium-type venues.

But, ultimately, we are our own best "fire marshals" when it comes to avoiding, and escaping, dangerous situations. We can still enjoy shows. But it is up to us to look out for our own safety.

In coming days, Rhode Islanders will follow the unfolding news from Brazil with a sense of queasy deja vu -- the rising body counts, the victim identification process, the grieving families, and the assigning (and dodging) of blame. If only they had learned from our tragedy.

The opinions expressed in this commentary are solely those of John Barylick.

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Barbara Walters hospitalized with chickenpox

NEW YORK (AP) — Barbara Walters would probably like to hit the reset button on 2013.

She’s got the chickenpox and remains hospitalized more than a week after going in after falling and hitting her head at a pre-inaugural party in Washington on Jan. 19. A fellow host on the “The View,” Whoopi Goldberg, said Monday that Walters has been transferred to a New York hospital and hopes to go home soon.

“She’s been told to rest. She’s not allowed any visitors,” Goldberg said. “And we’re telling you, Barbara, no scratching!”

The 83-year-old news veteran, who underwent heart surgery in May 2010, apparently avoided a disease that hits most people when they are children. It can be serious in older people because of the possibility of complications like pneumonia.

Even after concern about her fall had subsided, Walters had been kept hospitalized last week because of a lingering fever, and doctors found the unexpected cause.

“We love you, we miss you,” Goldberg said on “The View,” in a message to the show’s inventor. “We just don’t want to hug you.”

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ADB, World Bank to step up work in Myanmar after arrears paid

(Reuters) – The Asian Development Bank (ADB) said on Monday it was resuming operations in Myanmar with a $ 512 million loan for social and economic projects that would help the country build on reforms since a military government stepped down in 2011.

In a separate statement, the World Bank said its board had approved a $ 440 million credit for Myanmar and that, as with the ADB, it was now fully able to support the country’s development because debt arrears had been cleared with the help of Japan.

Myanmar President Thein Sein, who heads a quasi-civilian government, has freed political prisoners, unmuzzled the media and begun to reform the economy with a new foreign investment law and an exchange rate determined more by market forces.

In response, Western countries have eased sanctions imposed on the military regime. International financial institutions have offered mostly technical help but have been constrained until now by debt arrears accumulated under the military.

The Manila-based ADB said in a statement that bridge financing provided to Myanmar by the Japan Bank for International Cooperation (JBIC) this month allowed the government to pay off arrears to the ADB of about $ 500 million.

The World Bank, in its statement from Washington dated January 27, said its loan would be used in part to “help the government meet its foreign exchange needs”, which included repaying the JBIC’s bridge loan.

The World Bank arrears had been put at about $ 400 million. Japan, whose government and companies have been particularly active in the former Burma since it opened up, had said it would help with the arrears, which were preventing international bodies from offering fresh loans.

The ADB, which reopened an office in Yangon, Myanmar’s commercial capital, in April 2012, said the clearing of arrears allowed it to provide its first loan to the country in more than 30 years.

Thein Sein’s government has had to start practically from scratch in developing a modern economy. Reflecting that, the ADB said it would focus on “the building blocks for stability and sustainability”.

Among other things, it would look at improving public finances and developing the finance sector.

The loan would be used to “finalize arrears clearance and sustain government efforts to revamp the national budget process and modernize tax administration”, the ADB said.

“In rural areas, where development has been hindered by lack of infrastructure, restrictions on land usage, poorly developed support services and limited access to financial services for farmers, ADB funding will help develop a strategy to make banking services more widely available,” it said.

The World Bank said its credit would support reforms to strengthen macroeconomic stability and to improve public financial management and the investment climate.

It said that, over the past year, it had opened an office in Yangon and brought in technical experts to help the government develop a broad development program. The government put a detailed program to a big aid donors’ conference in the capital, Naypyitaw, on January 19-20.

The World Bank said it had already provided an $ 80 million grant for improvements to rural infrastructure, including schools, health clinics, roads and irrigation schemes in about 640 villages across Myanmar over six years.

The International Monetary Fund said on January 17 the government had asked for its help to pursue reforms and craft economic policies so that Myanmar could become part of the global economy.

(Additional reporting by Martin Petty; Writing by Alan Raybould; Editing by Richard Borsuk and Paul Tait)

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OFL Calls on Ontario’s New Premier to Redefine Provincial Priorities Around an Economic Recovery That Includes Everyone

TORONTO, ONTARIO–(Marketwire – Jan 27, 2013) – Ontario”s new Premier must meet the challenges left by her predecessor head on, according to the Ontario Federation of Labour. Newly elected Liberal Party Leader Kathleen Wynne must tackle Ontario”s growing inequality and protect workers” rights as her top priorities.

“Kathleen Wynne was elected Premier amid the largest public protest her party has seen since forming government eight years ago,” said OFL President Sid Ryan. “It will be a big challenge for her to lead if she doesn”t act quickly to repair the damage done to our communities by cutting social programs and suspending workers” rights.”

In total, 131 buses traveled from every corner of the province to join over 30,000 protestors for a massive rally that marched on the Ontario Liberal Convention during the leadership vote. Labour unions at the rally were joined by more than 100 community groups representing students, parents, seniors, environmentalists, Aboriginal people and many others who were demanding economic and democratic rights for everyone.

“We are calling on Premier Wynne to begin governing Ontario with the people of Ontario. Struggling families cannot continue to be the only ones making sacrifices during tough economic times while banks and corporations siphon billions of dollars from the public treasury due to a decade of corporate tax cuts,” said Ryan. “It is time for a fair and balanced approach to balancing the budget.”

“Ontarians need an industrial strategy that promotes job creation. We need labour law reform that protects workers” rights to join a union and negotiate collectively with their employer. We need social program funding that pulls our hospitals, schools and universities out of last place. We need a poverty reduction plan that increases social assistance rates and provides a living wage for everyone. Most of all, we need fair taxation for banks and corporations and everyone earning over 250,000,” said Ryan. “The economy can”t recover unless everyone recovers.”

Ryan said he hoped for a new approach to governance in addition to new policies: “Progress requires genuine consultation and cooperation. Over a million workers in this province are hoping that Premier Wynne will open up a new dialogue with working people – one founded in respect for our rights and respect for our communities.”

The Ontario Federation of Labour (OFL) represents 54 unions and one million workers in Ontario. For information, visit www.OFL.ca and follow the OFL on Facebook and Twitter: @OFLabour and follow OFL President Sid Ryan at @SidRyan_OFL.

www.ofl.ca

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Scandal-hit Monte Paschi seeks new investor to revive bank

MILAN (Reuters) - Italian bank Monte dei Paschi di Siena is seeking a financial investor to help revive the ailing lender and will remove a current cap on voting rights to help raise 1 billion euros ($1.3 billion), its chairman said.

"I would like to have a long-term financial investor," Alessandro Profumo told Italian business daily Il Sole 24 Ore in an interview published on Sunday. "Nationality is not a problem. The important thing is that it believes in our project".

Late on Saturday the Bank of Italy gave its approval to Monte Paschi's request for 3.9 billion euros ($5.3 billion) of state loans, which Profumo said would be issued by February.

The central bank's backing was the final stage required to free up the financial help for Italy's third-biggest lender, which this week revealed loss-making derivatives trades that could cost it about 720 million euros.

In October, investors cleared a 1 billion euro share issue as part of its business plan, which Profumo said would be launched by the end of 2015.

Shareholders in the world's oldest bank on Friday approved two additional capital boosting measures for a combined 6.5 billion euros to be used in case the bank is not able to pay back the loans and interest with cash.

Profumo said he was confident the bank would generate enough cash to pay back the state bailout over the next five years and may not need to turn to investors to raise the 6.5 billion euros, which he described "theoretical" guarantees.

"We believe in this. The objective is to return to profits already during the course of this year," he said.

The bank will remove its current 4 percent cap to voting rights before launching the 1 billion euro cash call, he added. The move would encourage investors who could end up with more than 4 percent stakes to participate.

The scandal around opaque Monte Paschi trades is widening fast and Italian media have reported that public prosecutors are investigating a large number of derivatives contracts.

The issue has shot to the centre of the campaign for next month's national election and has prompted questions about how the deals, which were conducted between 2006 and 2009 and involved Japanese bank Nomura and Deutsche Bank, could have been hidden from regulators.

Monte Paschi was already under investigation over its 9 billion euro cash acquisition of smaller lender Antonveneta from Spain's Santander in 2007.

In an interview with La Repubblica daily on Sunday, Monte Paschi Chief Executive Fabrizio Viola said he had no evidence at this time that any crime had been committed, but the bank would not hesitate to protect its interests by taking legal action should any crime be ascertained by judges. ($1 = 0.7421 euros)

(Reporting By Danilo Masoni; Editing by Alison Birrane and Jane Baird)

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Djokovic beats Murray for 3rd straight Aust. title

MELBOURNE, Australia (AP) — Novak Djokovic became the first man in the Open era to win three consecutive Australian titles when he beat Andy Murray 6-7 (2), 7-6 (3), 6-3, 6-2 in Sunday's final.

Little wonder he loves Rod Laver Arena.

"It's definitely my favorite Grand Slam," he said. "It's an incredible feeling winning this trophy once more. I love this court."

Djokovic has won four of his six major titles at Melbourne Park, where he is now unbeaten in 21 matches.

Nine other men had won back-to-back titles in Australia over 45 years, but none were able to claim three in a row.

Only two other men, American Jack Crawford (1931-33) and Australian Roy Emerson (1963-67), have won three or more consecutive Australian championships.

Born a week apart in May 1987 and friends since their junior playing days, Djokovic and Murray played like they knew each other's game very well in a rematch of last year's U.S. Open final. There were no service breaks until the eighth game of the third set, when Djokovic finally broke through and then held at love to lead by two sets to one.

Djokovic earned two more service breaks in the fourth set, including one to take a 4-1 lead when U.S. Open champion Murray double-faulted on break point.

"It's been an incredible match as we could have expected," Djokovic said. "When we play each other, it's always, we push each other to the limit and I think those two sets went over two hours, 15 minutes, physically I was just trying to hang in there. Play my game and focus on every point."

The 25-year-old Serb didn't rip his shirt off this time, as he did to celebrate his epic 5-hour, 53-minute win over Rafael Nadal in last year's final. He just did a little dance, looked up to the sky and then applauded the crowd after the 3-hour, 40-minute match.

Murray's win over Djokovic in the U.S. Open final last year ended a 76-year drought for British men at the majors, but he still is yet to make a breakthrough in Australia after losing a third final here in the last four years.

Djokovic's win went against the odds of recent finals at Melbourne Park. In four of the past five years, the player who won the second of the semifinals has finished on top in the championship match. But this year, Djokovic played his semifinal on Thursday — an easy 89-minute minute win over No. 4-seeded David Ferrer. Murray needed five energy sapping sets to beat 17-time major winner Roger Federer on Friday night.

"You don't wake up the next day and feel perfect, obviously," Murray said of the Federer match. "It's the longest match I played in six months probably. It obviously wasn't an issue today. I started the match well. I thought I moved pretty good throughout."

The win consolidated Djokovic's position as the No. 1-ranked player in the world, while Federer and Murray will be second and third when the ATP rankings are released Monday.

Their last two matches in Grand Slams — Murray's five-set win at last year's U.S. Open and Djokovic's victory here last year in five in the semifinals — had a total of 35 service breaks.

It was a vastly different, more tactical battle on Sunday, with the first two tight sets decided in tiebreakers.

"All our matches in last three years have been decided in a very few points, so it's really hard to say if I've done anything different," Djokovic said. "I tried to be more aggressive. So I went for my shots, especially in the third and fourth; came to the net quite often. I was quite successful in that percentage, so it worked well for me."

Murray, who called for a trainer to retape blisters on his right foot at the end of the second set, was visibly annoyed by noise from the crowd during his service games in the third set, stopping his service motion twice until the crowd quieted down. After dropping the third set, he complained about the noise to chair umpire John Blom.

"It's just a bit sore when you're running around," Murray said. "It's not like pulling a calf muscle or something. It just hurts when you run."

Djokovic came from 0-40 down in the second game of the second set to hold his serve, something he called "definitely one of the turning points."

"He missed an easy backhand and I think mentally I just relaxed after that," Djokovic said. "I just felt I'm starting to get into the rhythm that I wanted to. I was little more aggressive and started to dictate the play."

Although Djokovic went into the match with a 10-7 lead in head-to-heads, Murray had beaten Djokovic five out of eight times in tiebreakers, and that improved to six of nine after four unforced errors by Djokovic to end the first set.

Djokovic pegged back that edge in the second set, when Murray also didn't help his cause by double-faulting to give Djokovic a 3-2 lead, and the Serbian player didn't trail again in the tiebreaker.

On the double-fault, Murray had to stop as he was about to serve to pick up a feather that had fallen on the court.

"I could have served, it just caught my eye before I served ... I thought it was a good idea to move it," he said.

"Maybe it wasn't because I obviously double faulted. At this level it can come down to just a few points here or there. My probably biggest chance was at the beginning of the second set; (I) didn't quite get it. When Novak had his chance at the end of the third, he got his."

Djokovic will have little time to savor the win — he's playing Davis Cup for Serbia next weekend against Belgium.

"It's going to be a lot of fun ... to see how I can adjust to clay court in indoor conditions, playing away Davis Cup, which is always tricky," he said.

Andre Agassi was among those in the capacity crowd — the four-time Australian champion's first trip Down Under in nearly 10 years — and he later presented the trophy to Djokovic.

Victoria Azarenka, who won Saturday's women's singles final over Li Na, was also there with her boyfriend rapper Redfoo. Actor Kevin Spacey met in the dressing room with both players ahead of the match and later tweeted a photo of himself with them.

In the earlier mixed doubles final Sunday, wild-card entrants Jarmila Gajdosova and Matthew Ebden of Australia beat the Czech pair of Lucie Hradecka and Frantisek Cermak 6-3, 7-5.

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Women in infantry: Tough challenge?

Hospital Corpsman Shannon Crowley packs for a mission as Lance Cpl.. Kristi Baker sits on her bed in 2010 in Afghanistan.

STORY HIGHLIGHTS

• Maren Leed: Ban on women in combat has hurt operations, women's promotion


• Leed: Integrating women into the physically demanding infantry presents challenges


• Women are already in combat; she says, the "front line" and "rear line" no longer exist


• Leed: Research into women in infantry might show that some limits might be appropriate

Editor's note: Maren Leed is senior adviser, Harold Brown Chair in defense policy studies at the Center for Strategic and International Studies. From 2011 to 2012, she served as senior adviser to the chief of staff of the U.S. Army. Follow the Center for Strategic and International Studies on Twitter.

(CNN) -- In the coming years, lifting the ban on women in combat, announced Thursday by Defense Secretary Leon Panetta, might prove particularly challenging in the most iconic of military occupations -- the infantry, among the most physically demanding and tradition-bound branches of the Marines and the Army.

Determining the best path forward to integrate women into this elite group will require hard-nosed honesty, careful management and compelling leadership.

For the 65 years that women have enjoyed a permanent place in the United States military, they have been subject to restrictions. One rationale is the notion embedded in our culture that women should be shielded from great physical risks. Another is a recognition of the physical superiority of the average male over the average female. A third is the fear that unit cohesion, critical to military performance, would suffer with the introduction of women.

Maren Leed

These three concerns apply to varying degrees in the infantry. But the last 11 years of war have clearly demonstrated that warfare is no longer waged in a linear fashion, and that the concept of "front line" no longer applies.

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Historically, logistics operations were conducted "in the rear," where risks were comparatively low. This has changed: In 2006 in Iraq, for example, one in every five truck convoys was attacked. Although infantry clearly remains one of the most dangerous military occupations, the proliferation of homemade bombs and other low-cost, lethal weaponry and tactics have heightened the risk of almost every occupation. War is more uniformly dangerous.

That said, physical differences between the sexes remains a thorny issue. Determining gender-neutral physical standards for an integrated infantry will be one of the most difficult tasks ahead.

Infantry soldiers and Marines are the primary forces for operations on foot. They not only travel long distances, but also frequently carry loads in excess of 50 pounds. Both the short- and long-term health effects of such demands can be significant.

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The Defense Department has consistently pursued solutions to lighten the load, from exoskeletons to unmanned vehicles that would serve as "pack mules," to the elusive quest for higher power, lower weight batteries.

The success of these efforts will benefit both men and women. But until that happens, research into the effects these physical demands have on women is necessary before determining the degree to which they can, and should, be part of the full range of infantry.

Whether men serving in the infantry will accept women as peers is another open question.

Those who oppose women in the infantry argue that they would change group dynamics, disrupt bonding and ultimately harm unit cohesion. In the past, these fears have been brought up regarding the participation of minorities and homosexuals, too. But data show these negative predictions don't come true. Instead, successful integration has happened with strong leadership, and, critically, a process that is broadly perceived to be fair.

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Even if the arguments underpinning the ban on women in combat have weakened, is there sufficient justification for change? The Joint Chiefs apparently believe so, as they have unanimously recommended the ban be lifted.

Each of the services already has been taking steps along these lines. This is in part driven by the evolution of the battlefield. When today's senior leaders were serving time in Iraq and Afghanistan, they realized that the restrictions on women sometimes also restricted their missions.

They implemented work-arounds and sought exceptions to policy. But they came home with firsthand experience of the mismatch between modern warfare and the policies limiting women's role. Women are in combat, and senior military leaders believe that future success demands they must remain available to be so, in even greater numbers.

From the institutional viewpoint, there are also concerns that the traditional limitations fail to make the best use of women in the service. Combat experience weighs heavily in promotion decisions, and restrictions have precluded women from gaining experiences equal to those of male counterparts.

Women are also excluded from many of the occupations disproportionately represented in senior leadership, and that automatically limits the number of women who can advance to the highest levels. At the same time, the pool of Americans eligible for military service is shrinking, and competition for high-quality recruits is intensifying. So it's imperative that the military fully leverage the talent of the men and women it has and that it seeks to attract.

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The arguments in favor of lifting the ban on women in combat outweigh those against it. Despite Defense Secretary Leon Panetta's announcement on Thursday, the military services maintain the prerogative to preclude women from serving in certain positions or occupations.

Infantry, or at least some specialties within that branch, could well be a case in which restrictions are warranted. But military leaders have time to evaluate this proposition, and to set the conditions to make any change stick. The path ahead may not be smooth, but it is necessary.

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The opinions expressed in this commentary are solely those of Maren Leed.

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